The use of the Internet to advertise
and sell merchandise or services. This involves use of
Web sites and e-mail to inform customers about a product,
solicit their questions, and accept their orders directly
through the electronic medium. This has grown into a large
subset of web development that includes search engine
optimization, paid advertising, affiliations, paid linking,
and other promotional tactics. Although internet marketing
sounds expensive, it doesn't have to be.
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